playmayhem PLAYMAYHEM.XYZ ↗
OFFICIAL BRAND SYSTEM / 2026

BRAND
& MEDIA KIT

Everything needed to represent MAYHEM correctly — from the mark to social assets. Every public download is delivered as SVG.

↓ DOWNLOAD SVG KIT VIEW ASSETS
FORMATSVG ONLY
GAMEONCHAIN 1V1
STATUSPUBLIC
ARENA//01
DUEL//LIVE
M / PRIMARY LOCKUP
STAKE · FIGHT · COLLECT
01

LOGO SYSTEM

The angular M is the combat mark. Use the complete lockup when the brand name needs to be explicit; use the mark alone only when MAYHEM is already established in context.

PRIMARY / HORIZONTALSVG ↓
playmayhem horizontal logo
Dark backgroundsplaymayhem-horizontal-white.svg
STACKED LOCKUPSVG ↓
playmayhem stacked lockup
Centred placementslockup-white.svg
MARKSVG ↓
MAYHEM M mark
Avatar / badgemark-white.svg
LIGHT SURFACESVG ↓
playmayhem black horizontal logo
Bone / white surfaceshorizontal-black.svg
WORDMARKSVG ↓
playmayhem wordmark
Type-only usewordmark-black.svg
CONSTRUCTION / CLEAR SPACE

Give the mark room to hit.

Keep at least one mark-edge unit of clear space around every lockup. Nothing — type, rules, artwork or another logo — crosses that boundary.

DOWNLOAD CLEAR-SPACE SVG ↘
MAYHEM logo clear space diagram
02

MEDIA ASSETS

Ready-made public assets for X, link previews, listings and app surfaces. These are vector originals, so they scale cleanly without raster artefacts.

03

COLOUR SYSTEM

Obsidian and Bone carry the brand. Ember and Inferno signal impact. Signal is reserved for live states, confirmations and one decisive accent at a time.

RULE 03.1Never turn the entire interface into the accent.

Ember should feel like heat in a black room — concentrated, intentional, impossible to miss.

04

TYPOGRAPHY

Display type is loud and compressed. Interface type stays neutral. Data uses mono. The contrast keeps MAYHEM aggressive without making every screen shout.

DISPLAYRAJDHANIBold / SemiBold

ONCHAIN
COMBAT.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
INTERFACESatoshiMedium / Regular

Pick your fighter.
Three rounds. One winner.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
DATASpace MonoRegular / Medium

2,500 MAYHEM
0x7ac4...f901

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789[]{}:/
05

USAGE GUIDELINES

The mark is already sharp. Don't decorate it into submission.

✓ DO
  • Maintain clear space around every lockup.
  • Use high-contrast versions on busy surfaces.
  • Use the supplied SVGs rather than rebuilding the logo.
  • Keep social assets within the approved palette.
× DON'T
  • Stretch, skew or alter the proportions.
  • Recolour the logo outside approved monochrome use.
  • Add gradients, strokes, bevels or drop shadows to the mark.
  • Place the white mark on low-contrast imagery.
stretched logo example
NO STRETCHING
glow logo example
NO EFFECTS
recolored logo example
NO RECOLOURING
MAYHEM mark
THE SHORT VERSION

MAKE IT FEEL
LIKE A FIGHT.

Hard contrast. Fast decisions. Controlled chaos. Everything else is noise.

DOWNLOAD ALL SVGs ↓